Episode 59 “How to develop world-class digital justice products (or how to avoid Zombie products) with Nicole Bradick”

Episode 59 “How to develop world-class digital justice products (or how to avoid Zombie products) with Nicole Bradick”

Reimagining Justice covers issues at the intersection of innovation, law and social justice and you will enjoy it if you’re someone who hopes to make a positive improvement to people’s experience of the law through new ways of thinking and doing.

Episode no. 59 is with Nicole Bradick, Founder and CEO of Theory and Principle.

Nicole and her team work with global law firms, foundations, and legal technology companies to build innovative digital products related to law and justice.  They are on a mission to improve the legal experience for all through thoughtfully designed digital products. For her work in this area, Nicole was named a 2012 ABA Journal “Legal Rebel” and was named to the Fastcase 50 list of global legal innovators in 2014.

Our discussion covers:

  • Nicole’s journey from civil rights trial lawyer to CEO of a design and development company;
  • Why 2018 was the right time to start Theory and Principle;
  • Whether Theory and Principle responds to or creates a legaltech market;
  • Why the Mission statement is to improve legal experience for all;
  • Nicole’s focus on deliverables rather than size of the company and what will enable scale given the large pipeline of work;
  • How she manages a broad and diverse scope of work for legal tech companies, large law firms and non-profits;
  • Current and forthcoming products Theory and Principle have built for clients and in-house (Map Engine and a project to leverage pro bono work);
  • Keys to managing a multidisciplinary team of lawyers, engineers and designers;
  • How they use workflows/standard operating procedures when the way they do things is constantly changing;
  • How Theory and Principle creates efficiency while developing bespoke projects;
  • When it’s appropriate for a lawyer to design a product and when you need a specialist designer or UX expert;
  • How building a digital product is difficult even if you’ve done it before;
  • Theory and Principle’s unique value proposition;
  • What technology you should use to create an MVP and meet business goals;
  • The limitations of grant funding for digital justice products;
  • What will kill even the most phenomenal product;
  • How Theory and Principle measures whether a product is successful;
  • The relative importance of legaltech, legal aid and pro bono casework;
  • A particularly exciting project looking at innovative ways to increase people’s income;
  • How to transform legaltech from being passive to proactive and reducing cycles of poverty;
  • What bothers her most about the legaltech ecosystem in the USA;
  • Which part of the legal sector is developing the best solutions;
  • The biggest surprise that led her to success; and
  • Nicole’s definition of legal innovation!

Proudly sponsored by Neota Logic

Neota Logic is the leading no-code automation platform, providing lawyers with a wide range of easy-to-use tools to automate any aspect of their services.

Why don’t you take a look at what Neota offers to lawyers, especially those of you interested in delivering legal services different to the traditional model? To find out more about Neota’s Document Automation capabilities, part of their wider no-code platform to automate expertise at scale, watch the following explainer video: https://neotalogic-1.wistia.com/medias/wf4jlgdfp4

If you are a lawyer interested in delivering legal services differently, you will want to look into Neota Logic’s products.


Andrea Perry-Petersen – LinkedIn – Twitter @winkiepp – andreaperrypetersen.com.au

Twitter – @ReimaginingJ

Facebook – Reimagining Justice group

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